Your website platform decision shapes everything that follows: how fast you can launch, how easily your team edits content and how well you rank. Here is how we help clients decide.
Start with the job your website must do
Write down the one action you want visitors to take — call, book, buy or enquire. Every platform choice should make that action easier.
Template, page builder or custom theme?
Templates are quick but generic. Page builders like Elementor balance flexibility and speed. Custom themes give the most control and performance. Many businesses get the best of both: a custom theme with a page builder for marketing pages.
Plan for speed from day one
Every plugin and animation has a cost. Set a performance budget, optimise images and test on real phones.
Make editing easy
If updating a page needs a developer, the site will go stale. Choose a setup your team will actually use.
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